You can monitor performance across SEO Anomaly desktop and mobile, view historical trends, and see how SERP features (like featured snippets) impact visibility. The reporting interface is clean, visual, and easy to interpret, which makes it ideal for client work or internal reporting. The best SEO tools stand out because they offer accurate data, are easy to use, fit specific business needs, and provide real value for their price. They help marketers perform essential tasks like keyword research, technical audits, and performance tracking efficiently and reliably. Other platforms offer a full suite of SEO capabilities in one dashboard, allowing you to manage keywords, competitors, backlinks, and content all together. Semrush’s solutions highlight many technical analytics, so you can keep up with your position on search engines.
Ways to Optimize for Zero-Click Searches
Exploding Topics is a trend discovery and market research tool. It tracks growth in search volume, social media conversations, and investment trends. This helps you find rising trends months or even years before they become popular.
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All plans include a 7-day money-back guarantee for new customers, and annual billing offers significant savings. For agencies managing multiple location-based clients or multi-location brands, this dedicated approach to local visibility delivers results that broader tools simply can’t match. For agencies serious about technical SEO, the value of Screaming Frog is non-negotiable. While it lacks the collaborative features found in dedicated software for SEO agency, its technical prowess more than compensates. For agencies managing client websites, Google Search Console (GSC) provides an invaluable direct line to how Google actually sees and interprets your clients’ sites.
Make sure your blog posts and landing pages are optimized, access their SEO analyzer, and even input schema markup to get rich snippets. AnswerThePublic allows you to insert a keyword and find conversations or questions that people are having online about that keyword. This is a great way to discover new blog topics for your business, or to find relevant FAQs for the bottom of blogs or landing pages. While there are some free SEO programs, the most powerful tools come at a price.
Moreover, it’s always updating to use the newest AI technology. MozCast reports on “weather patterns” of the Google algorithm to help you track day-to-day changes. With well over 100 free SEO tools at your disposal, the power to elevate your online presence is literally at your fingertips. Perhaps the most famous AI tool out there – with over 200 million weekly users – ChatGPT can be a great help in your SEO efforts. Here are additional lists of Google Analytics plugins and plugins to improve site speed.
Adam Enfroy Ventures LLC may link to content or refer to content and/or services created by or provided by third parties that are not affiliated with Adam Enfroy Ventures LLC. Adam Enfroy Ventures LLC is not responsible for such content and does not endorse or approve it. We test and review software products based on an independent, multi-point methodology. If you use our links to purchase something, we earn a commission. These tools are typically software-as-a-service (SaaS) applications that can be used online for a monthly fee. With Google’s ever-changing algorithm, having a few different SEO tools in your arsenal is essential as they are used for various things.
- One of the coolest things about Google Analytics is its real-time reporting.
- Once you fill out the form, GeoRanker returns a report showing the position—in real-time—your website holds for your target keywords in the cities or countries you’ve picked.
- The more high-quality backlinks you have, the higher your ranking in search results.
We can’t list SEO analytics tools without discussing Google’s technology suite, starting with Google Analytics 4 (GA4). GA4 helps you see how users interact with your website and its events, from conversions to lead generation. Need comprehensive SEO tools beyond just content optimization?
We list the best SEO tools, to make it simple and easy to optimize your website to be more search engine friendly, while also catering for general users. Once we confirmed that a tool could be used for free, we dove deep into the paid plans as you may want to upgrade to one as your business grows and circumstances change. Bonus points were given to platforms with transparent pricing, reasonable monthly rates, free trials or free demos, and money-back guarantees. Our SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings. PlePer is a local SEO management software with tools for analyzing and managing Google Business Profiles (GBP).
Ubersuggest is a completely free keyword research tool run by marketing guru Neil Patel. Type in a keyword to gather information on search volume, SEO difficulty, CPC, additional keyword suggestions, and more. Having this extension helps you discover how your website could compare at a glance.
There are many generators, but all the others I’ve tested have a very small selection. It gives you some quick data on any page you are currently visiting. So as you can see in the photo it can give me quick info on meta, headings, internal links, images, schema and social media. In 2025, there are over 300 free and paid SEO tools on the market. Big 2025 update where I include new tools and give my update on current ones.